On August 29th, SCHEELS opened its brand new 378,000-square-foot destination sporting goods store in Cedar Park, inviting you to explore the more than 75 specialty shops within. Near the H-E-B Center, SCHEELS anchors CedarView, a new shopping, dining, and entertainment district in Cedar Park, just north of Austin.
Since 1902, SCHEELS has grown from a small family business into one of America’s premier destinations for sports, outdoor gear, and family fun.
SCHEELS is an employee-owned retailer that brings together premium sporting goods, fashion, and outdoor gear, paired with knowledgeable Experts and unique attractions, all under one roof for the entire family to enjoy.
SCHEELS isn't just a sporting goods store, it's a shopping destination where families can explore, experience, and find everything they need for their next adventure.
Take a ride on the iconic 56-foot Ferris Wheel for a bird’s-eye view of the store.
Explore the Wildlife Mountain and its impressive collection of taxidermy animals displayed in natural habitats.
Wander through the 16,000-gallon saltwater aquarium filled with exotic fish from around the world.
Need a treat? Stop by Fuzziwig's Candy Factory for gourmet chocolates, candied apples, and plenty of old-school favorites.
Challenge the family to Rollerball bowling, hit the arcade, or grab coffee and a bite at Ginna’s Café.
There’s so much to experience here—and plenty of reasons to stay awhile.
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For the Customer...
For more than a century, SCHEELS has built its reputation on exceptional customer service and strong community values. As a 100% employee-owned company, SCHEELS associates are more than employees, they are owners who are personally invested in helping customers pursue the sports, hobbies, and adventures they love. Our long-standing success is a result of empowered associates, leaders, and partners who take pride in making decisions that strengthen both their local store and the company as a whole.
For the Community...
At SCHEELS, our commitment extends far beyond the walls of our store. As an employee-owned company, we are dedicated to making a meaningful impact in every community we call home. Each year, our associates volunteer thousands of hours to local service projects and proudly support youth programs, veteran initiatives, and neighborhood sports organizations that help communities thrive.
We believe the greatest memories are made when people come together to pursue their passions, celebrate life's moments, and invest in one another. That's why we're honored to be more than a place to shop; we're a place where families connect, traditions begin, and communities grow stronger.
Come discover why SCHEELS is where Texas families gear up, share joy, and create lasting memories.
From everyday essentials to season-specific gear, SCHEELS is home to premium apparel, footwear, sporting goods, and accessories for every member of the family. Backed by knowledgeable Experts who live for their passions, you'll find trusted guidance alongside industry-leading brands like Nike, Garmin, YETI, and many more.
At SCHEELS, expertise goes beyond the products on our shelves. Whether you're preparing for opening day in the field, chasing fish on your favorite Texas lake, coaching the next generation on the ballfield, exploring downtown Austin, or getting ready for football season and Friday night lights, our experts are here to share firsthand experience, answer your questions, and help you find the right gear with confidence so you can make the most of every season in Texas.
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